/ Partner with the Interactive Media Lab / Discover Technology
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Discover Technology

Gain access to the creative tools of tomorrow—tools that can power and grow your vision.

Student in motion capture suit performing in CIA's XR studio, surrounded by tracking cameras and virtual production equipment.
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The Interactive Media Lab (IML) is purposefully designed for experimentation, offering industry partners a highly flexible environment built to support a wide range of creative possibilities with emerging technology. Each space is adaptable and reconfigurable, equipped with industry-standard tools and supported by expert staff who provide consulting and guidance to help you navigate and explore.

The IML’s Equipment Checkout desk puts advanced resources directly in your hands, making it easy to test ideas, collaborate, and expand your organization’s creative and production capabilities. 

Virtual Production

Film anywhere in the universe, create dynamic audio-visual performances, integrate motion capture, or give a presentation on a massive scale using virtual production.

  • Two-story, 1,800-square-foot (174-square-meter) studio with a 36 foot (12 meter) wide by 16 foot (5 meter) tall LED wall, and LED floor (flush with studio floor and seamless with wall) 
  • State-of-the-art studio lights and stands
  • State-of-the-art sound system
  • 32-camera OptiTrack motion-tracking system
  • RED KOMODO-X camera
  • Camera jib and tripod with dolly
  • Three control stations running Disguise Software
  • Green room with vanity, full-length mirror, clothes steamer, ironing station, clothes hangers and refrigerator
  • Vehicle access to the studio
  • Grip cart (C-stands and clamps, sandbags, apple boxes and flags)
  • 16 risers
  • Portable dry-erase board and utility carts

Motion Capture

Bring virtual or animated characters to life by digitizing the movements of real performers.

  • 32-camera OptiTrack motion-tracking system
  • Track people (up to six) and objects within the studio
  • OptiTrack MoCap suits sizes S–XXL are available in Equipment Checkout
  • Xsens Movella motion-capture suits for offsite use

Postproduction

Edit and review dailies with full postproduction video and audio capabilities in a screening-style space.

  • Audio mixer and interface 
  • Editing keyboard 
  • Industry-level editing software including DaVinci Resolve, Nuke Studio, Adobe Creative Suite, Cinema 4D and Final Cut Pro. 
  • Two 27-inch 4K Color Correct Monitors 
  • Two studio monitors 
  • Apple Mac Studio 
  • 189-inch screen and 2D and Active 3D projection 
  • 5.1 Dolby Atmos Surround Sound 

Experience + Screening Room

Share immersive visual experiences through virtual reality (VR) or view 2D and 3D.

  • Audio mixer and interface 
  • Editing keyboard 
  • Industry-level editing software including DaVinci Resolve, Nuke Studio, Adobe Creative Suite, Cinema 4D and Final Cut Pro. 
  • Two 27-inch 4K Color Correct Monitors 
  • Two studio monitors 
  • Apple Mac Studio 
  • 189-inch screen and 2D and Active 3D projection 
  • 5.1 Dolby Atmos Surround Sound 

Arcade

Experience serious games and simulations or play on a variety of consoles and enterprise-grade VR tools.

  • Two side-by-side 98-inch LED screen 
  • PlayStation, Xbox and Nintendo Switch consoles 
  • PC gaming 
  • X-Arcade Console 
  • Retro-style arcade gaming using the Dreamarcade 
  • Solo Roto Haptic Chair 
  • VR solo play spaces 
  • Driving and virtual reality motion simulator 
A modern rapid prototyping lab featuring multiple 3D printers on a blue countertop against a magenta wall, with worktables in the foreground displaying 3D-printed models, tools, and equipment.

Rapid Prototyping

Bring your ideas to life by making physical parts for products, props or architectural models.

  • Three Bambu X1E 3D printers

  • One Stratasys F170 3D Printer

  • Epilog Fusion Pro 36 Dual CO2 80W Fiber 30W Laser Cutter

  • Nomad 3 – Desktop CNC Mill

  • Two soldering stations

Digital Capture

Document objects and people by creating digital 3D models using photogrammetry, 3D scanning and traditional photography.

  • Ortery 3D Photobench 80 (includes 3D Rail)

  • Ortery 3D Photobench 280

  • Ortery PhotoCapture 360M (person-size turntable) with LiveStudio 8-Light Kit

  • Seamless backdrops

  • Einscan 3D Scanners available in Equipment Checkout

Audio Recording + Podcasting

Create podcasts or audio recordings by capturing and editing in a soundproof and acoustically treated space.

  • Mac editing station (Apple Mac Mini, keyboard & mouse, monitor, and 4k webcam)

  • Audio interface

  • Four studio monitors

  • Direct box with XLR cables

  • Four microphones with shock mounts, pop filters and a stream deck

  • Four person table with chairs

Interactive Media Exhibition

Create or experience immersive works or presentations using augmented reality (AR), virtual reality (VR) or multi-surface projection.

  • 819.1 square feet of projections surfaces
  • Switchable frosted film on windows, allows openness, privacy and projection.
  • Barco R9010814 I600-4k15 Projector
  • Additional mountable short throw projectors located in Equipment Checkout. 
  • VR and AR hardware available through the Equipment Checkout

R+D, Testing + Training

Test and experiment with a variety of next-generation digital tools available through the Equipment Checkout.

  • TV Cart  
  • Flexible tables and seating  
  • Mac and PC computer stations  
  • Seating for 18

Meeting + Events

Meet, brainstorm or present in a flexible and inspiring space surrounded by windows and city life. Multiple spaces are available with flexible seating and table configurations depending on your needs.

  • Innovation Studio: A multi-use space with casual and formal seating. The room features include 1,087 square feet, capacity for 49 people, 15-foot LED screen, podium, ground floor, natural light, connected to surrounding street scene and near the main Midtown Collaboration Center entrance.
  • Research + Design Lab: A formal meeting and workspace. It is 570 square feet and has capacity for 36 people. The R+D Lab has sizable whiteboards and an LCD display.
  • Interactive Media Gallery: A multi-use space with windows overlooking the Midtown Collaboration Center grand entrance and East 66th Street. It is 590square feet and has capacity for 39 people. The gallery has multiple large surfaces and screens for projection.
Student is using a VR headset.

Equipment Checkout

Access high-end equipment for testing, experimentation, training or entertainment.

  • VR/AR headsets 

  • Laptops 

  • Tablets

  • Motion capture gear

  • 3D scanners 

  • Cameras

  • Planar rotating 50-inch touch-screen TV Cart

  • Click here for full catalog

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