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Industrial Design

Academics . Industrial Design . Courses

Industrial Design Courses

Automotive Design Language 1.1

Course No. IND 352T  Credits: 3.0
Faculty Haishan Deng

Automotive Design Language is an essential knowledge and skill for transportation designers to translate brand literacy, value and design quality into the appearance of a vehicle. In the first semester of a year-long sequence, students will learn how to develop techniques to explore new design language both in exterior and interior. Learn how to transform structural inspiration into design. Course phases were set to help students build up understanding and skills step-by-step, from proportion, to vehicle architecture, to detail refinement and material/color trim. Students will place emphasis on developing automotive-related form-giving methods and design communication through sketching, rendering, physical modeling and verbal/visual presentation. Studio time will include formal lectures, demos, one-day assignments, work time and one-on-one instruction. Required of junior Transportation Track students. Offered fall.

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Douglas Paige adirondack-a1.jpgadirondack-c1.jpg

Douglas Paige


Profile: Doug Paige has been both a practicing design professional and educator with a focus on design proces...more

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