share this

Apply Now
Get started here.
Share This Search
News

Academics . Foundation . Courses

Foundation Courses

Advertising + Consumer Culture

Course No. ACD 448  Credits: 3.0
Faculty Rita Goodman

This course will examine advertisements in the print media with respect to various elements, including: economic and social class; race; ethnic identity; age; gender; and sexuality. The course begins with an introduction to the method of analysis called semiotics, the techniques of which will be used to determine how advertisements convey their messages and how they address themselves to particular consumers. In addition to the elements outlined above, we will discuss several recent controversial issues. While this course will not center on a history of advertising, it will treat the historical place of print advertising in a capitalist consumer culture. Interventionist tactics by various artists that attempt to subvert the economic and ideological function of ads will also be examined. Visual Culture Emphasis course.

Meet Your Faculty view all

Steven Gutierrez

Steven Gutierrez

Associate Professor

Steven Gutierrez is an artist, engineer, and educator interested in the intersection of art, technology and th...more

Cores + Connections

Our connections are your connections.

While at CIA, you'll learn from the masters through our rigorous, world-class curriculum and connect with working professionals to begin your career.

Read More

Support CIA

Show the world creativity matters: make a gift to the annual fund.

Read More

Portals_Thresholds

On view in Reinberger Gallery through June 15.

Read More

ThinkCraft Symposium

A symposium focusing on issues critical in craft today. Join us Sept. 20-22.

Over The Top SEO