Search
News
View full story -4ea84d4f1e62596d.jpg

story

Jul 22, 2014

CIA grad's iconic monument to be rededicated

View details 2014 Student Summer Show

cia exhibition

May 19, 2014

2014 Student Summer Show

View full story rmblueblockparty2.0panoramafinalstatecopyrightrobertmullerhi.jpg

story

Jul 22, 2014

Thursday night concert series rocks CIA's neighborhood

View details 60 Looney Tunes cartoons coming to the Cinematheque

events

Jul 05, 2014

60 Looney Tunes cartoons coming to the Cinematheque

View Link

social

a day ago via Facebook

The "small and mighty" Cleveland Institute of Art is profiled in this blog post from Art. College. Life. Read more about us in the article below.

View full story edward.jpg

story

Jul 11, 2014

Hispanic teen mentored by 2012 grad has hopeful future at CIA

View details Visiting printmaker Hamanishi demonstrates mezzotint technique

events

Jul 27, 2014

Visiting printmaker Hamanishi demonstrates mezzotint technique

View full story cc32.jpg

story

Jun 25, 2014

Cuyahoga County unveils county seal designed by CIA student

View details 2014 Faculty Exhibition Opening Reception

cia exhibition

Aug 28, 2014

2014 Faculty Exhibition Opening Reception

View details gSsudieC9vs.jpg

blog

Jul 22, 2014

Manakamana (2013) trailer

View full story princeton-reviewcopy.jpg

story

Aug 20, 2013

CIA named one of the "Best in the Midwest"

View details Fall 2014 Open House

events

Nov 15, 2014

Fall 2014 Open House

News . Feature Stories . CIA Students Design Cleveland Marathon Shirts

News

May 03, 2010

CIA Students Design Cleveland Marathon Shirts

In 2010 the Cleveland Marathon asked four CIA sophomores to create a new design for its participant shirts and sale merchandise.

CIA Students Design Cleveland Marathon Shirts

The Rite Aid Cleveland Marathon, which draws around 15,000 participants and tens of thousands of visitors from around the world, called on The Cleveland Institute of Art to collaborate on the designs for this year’s race. Four talented second-year graphic design students, Ryan Camp, Sasha Thueringer, Andrew Frank, and Liz Bermea, were selected to design participant shirts by Communication Design Department Head Mari Hulick.

“They came to us for a new design of the t-shirts for the 5K, 10K, half, or full marathon,” said Camp. “We had to revamp their old design, which was very Jimi Hendrix–inspired, and gear it more toward our generation, freshen it up a little bit.”

Executive Race Director Jack Staph and his team liked the designs so much, they incorporated them into the merchandise as well. “The students presented a whole new design that was hip and fresh, without compromising the integrity of the campaign style,” said Staph. “The concepts they designed were clever and surprising and I’d like to work with CIA design students on more of our collateral next year.” The extended collaboration could include an art walk around the course race.

The final three designs were inspired by the race’s tagline “The Cleveland Experience.” The students used inspirational words as graphics, such as a guitar and a flowing design that runs over the shoulder. In the third, bold letters that read “RUN CLE” mimic the famous Run DMC shirts. Mari Hulick and her students had some initial meetings for direction on beginning the process and the students took it from there.

“It was really cool to work on this with four team members,” said Camp. “We started off working alone on designs and then brought our concepts together as a group. This wasn’t required; we’d just meet and say ‘this is what I came up with last night, have you come up with anything new?’ We would compare designs. Sasha and I would even trade computers and work on each other’s designs, just to get the kinks out. That worked well. It was definitely a cool thing, taking each other’s advice and modifying designs so we could agree that they reached the target audience.”

Check out the designs on our Flickr site or go to the race to see them in person. Visit the Cleveland Marathon site to learn more about the upcoming race and to buy the student-designed merchandise. Or learn more about the communication design (graphic design) program at CIA.

YouTube Facebook Twitter LinkedIn Flickr Pinterest Instagram

Social Feed

Internationally recognized designer Haishan Deng joins CIA to lead the renowned transportation design program: http://t.co/LGvXnQXXzI

5 days ago via Twitter

Sign up for our alumni + friends newsletter

Arrow

Questions?

For more information about this or other CIA news, contact us here.

Read More

Community Works

Visiting artists, exhibitions, conference and symposia exploring socially engaged art.

Read More

Support CIA

Show the world creativity matters: make a gift to the annual fund.

Read More

Cores + Connections

Learn more about CIA's proven method for academic and professional excellence.