Search
News
View full story dorm.jpg

Story: Aug 27, 2014

New residence hall welcomes first-year students in comfort, ...

View details 2014 Faculty Exhibition

CIA Exhibition: Aug 28, 2014

2014 Faculty Exhibition

View full story brittanylockwood1.jpg

Story: Aug 18, 2014

2014 grad to design whimsical playgrounds for Colorado compa...

View details Lunch On Fridays: Kasumi

Events: Sep 05, 2014

Lunch On Fridays: Kasumi

View Link

Social: 3 days ago via Facebook

We love to hear the excited reactions from our incoming class, who are the first to live in CIA's new Uptown Residence Hall. One student, Emily Linville, sai...

View full story liberal-artscma.jpg

Story: Aug 18, 2014

CIA again named to "Best in the Midwest" list

View details Mizoguchi's Greatest Decade

Events: Sep 06, 2014

Mizoguchi's Greatest Decade

View full story emilyhromi-stillforscreen.jpg

Story: Aug 13, 2014

Biomedical grad wins award for animation on stuttering

View details Filmmaker and author John Waters to present one-man show

Events: Sep 27, 2014

Filmmaker and author John Waters to present one-man show

View details picresized1407629035horsesofgod2.jpg

Blog: Aug 26, 2014

8/28-31: Finding Vivian Maier, Stand Clear of the Closing Doors & more!

View full story cnswithlabelsfullscreen.jpg

Story: Aug 11, 2014

Student-designed app teaches embryology, improves scores

View details Fall 2014 Open House

Events: Nov 15, 2014

Fall 2014 Open House

News . Feature Stories . CIA and CWRU Turn Designs into Business

News

May 14, 2010

CIA and CWRU Turn Designs into Business

CIA and CWRU students collaborated on innovation and development this spring for the first annual "Turning Designs into Business" competition, sponsored by CWRU's Weatherhead School of Management.

logo Horizontal

Contact:
Casey Burry cburry@cia.edu, 216.421.7404

For Immediate Release: May 14, 2010

CLEVELAND: Cleveland Institute of Art and Case Western Reserve University students collaborated on innovation and development this spring for the first annual "Turning Designs into Business" competition, sponsored by CWRU’s Weatherhead School of Management.

CIA, CWRU Designs Into Business


Inspired by product concepts on display in the CIA Spring Design Show, six teams of industrial design and MBA students submitted business plans to a panel of experts in design, entrepreneurship and marketing. The panel judged submissions by four criteria: concept and design, level of research, production plan, and business plan.

The first place winners, Sam Cahill (CIA), Tim Anderson (CWRU) and Maura Slater (CWRU), received $3,000 to further their business plan for a hospital I.V. accessory called Ivy. The Ivy is a portable unit that offers a charging station and a base to hold personal belongings such as a child’s toy.

“This is a very relevant product concept that touches on the need for patient care to move beyond science alone and take a more holistic approach to wellness,” said Mark Inglis, competition judge and Vice President of Marketing at CIA. “It is not technologically complex, and the design is very easy to realize with minor refinements.”

The second place team received a $1,000 award for Daypack, a complete convenience baby kit in bag format, which the judges commended for its attention to the social changes related to childcare. Two teams received honorable mention: one for Safecue, a ski patrol rescue equipment design; and one for Olive, a sustainable printer featuring recycled materials.

Every April, the CIA Spring Design Show features the work of over 100 Industrial, Interior, and Communication Design students. The students display renderings and prototypes of work ranging from furniture and home goods to electronics and cars that represent the seeds of future business ventures. Held for the second consecutive year in Weatherhead’s Peter B. Lewis Building, the show provided the perfect platform for experimentation.

“Over the years it has been a challenge to get the design culture at CIA to mix with the business culture at Case,” said Dan Cuffaro, Chair of Design at CIA. “There is a bit of a fear factor, fear of the unknown or fear of saying or doing the wrong thing in the presence of unfamiliar people. This competition provided a platform for students to break out of their comfort zone and learn about unfamiliar processes, language and ideas.”

During this year’s Spring Design Show, CWRU MBA students were challenged to identify a particular design project that they thought had business potential and develop a brief prospectus to describe how that potential could be realized. The teams of students from both schools met and worked together to explore and understand the context in which the idea was developed. Together they considered what it would take to capitalize on the design’s potential.

“Many Silicon Valley tech companies were started in dorm rooms by college students with innovative ideas and business acumen,” said Cuffaro. “Holding the Spring Design Show at Weatherhead and organizing this competition is part of a deliberate strategy of fostering this type of entrepreneurship. This is the first step in a process of taking innovative ideas, building compelling business plans around them, and launching new ventures.”



The Cleveland Institute of Art is a premier college of art and design committed to leadership and vision in all forms of visual arts education. The Institute makes enduring contributions to education and extends its programs to the public through gallery exhibits, lectures, a continuing education program and The Cleveland Institute of Art Cinematheque, an art and independent film program.

The Cleveland Institute of Art is located at 11141 East Boulevard in Cleveland, Ohio. For more information visit cia.edu or call 216-421-7000.

YouTube Facebook Twitter LinkedIn Flickr Pinterest Instagram

Social Feed

Tonight: attend the opening reception of CIA's Faculty Exhibition (6-8pm) to view work by our accomplished faculty: http://t.co/O7vvP6xTt5

4 days ago via Twitter

Sign up for our alumni + friends newsletter

Arrow

Questions?

For more information about this or other CIA news, contact us here.

Read More

Community Works

Visiting artists, exhibitions, conference and symposia exploring socially engaged art.

Read More

Support CIA

Show the world creativity matters: make a gift to the annual fund.

Read More

Cores + Connections

Learn more about CIA's proven method for academic and professional excellence.