Graphic design used to just be about making things look good. Now, graphic design is about making things happen.
Graphic design (also referred to as communication design) takes into account the dramatic changes transforming the graphic industry and the importance of clear visual communication. As our methods of communication become increasingly mobile, we rely even more on design to communicate in creative and engaging ways. Everywhere we look, graphic design is a part of everything—from signs to books and packaging, advertisements and logos, television commercials and websites—you name it!
As designers, we will use a visual and strategic thought process to come up with solutions for real world, practical problems. You will get an inside look at the designer’s process from concept to branding to application. We will explore the design principles of typography and visual organization and the role they play in graphic design. The latest technology and computer software will be utilized to build your technical skills. Communication skills and techniques for presenting your ideas will be emphasized as well. You will receive a broadened view of the graphic design field and the impact that it (and you!) can have on society.
Larry O’Neal is a graduate of the Cooper School of Art where he majored in Graphic Design and minored in Illustration. He has since developed a professional history that allows him to provide a unique look at the graphic design field. Prior to joining the faculty at the Cleveland Institute of Art four years ago, Larry spent the majority of his career working in regional advertising agencies such as Carr-Liggett (now Liggett- Stashower), Wyse Advertising, and Stern Advertising. At Stern (a former subsidiary of TBWA Worldwide Inc.), he served 14 years as Executive VP and Executive Creative Director while supervising a creative staff of 24. In addition to serving as chair of CIA’s Graphic Design Department, he teaches in the Illustration Department and operates his own design studio.
Click here to learn more about CIA's Graphic Design program.