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Continuing Education

Continuing Education . Classes

Continuing Education + Community Outreach

Branding 101

Course No. CECG 140 00
Cost $325 Register Now
Sessions 8
Location Cleveland Institute of Art
Dates September 18 - November 6 (Mondays) – 6:00-9:00pm
Location: Cleveland Institute of Art

Branding 101 will teach students to approach designing for clients, projects, and yourself. Branding is much more than a logo or font, so in this course we’ll take a deep look at what makes successful brands work, and how you can start to cultivate good storytelling and beautiful design in order to represent an organization, individual, group of people, or yourself. The course will begin reviewing basics of design, move into a two-week branding exercise, and students will leave the class with a completed brand for themselves or their own organization. A working knowledge of the Adobe Creative Suite applications is required. Computers and software are provided, but it is encouraged to bring a laptop with the Creative Suite installed if possible. Open to students in grades 10–12.

About the instructor:

Nolan Beck (CIA ’15) is a graphic designer and principal at HEYHEY ( The Studio has worked on visible projects like the Cuyahoga County seal and Public Square, but often helps small businesses and non-profits with their branding issues. HEYHEY has worked with construction companies, psychologists, tea shops, sailors, and a very diverse group of other clients and projects. Nolan has two cats with pretentious German designer names, Mies van der Rohe and Dieter Rams.

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