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Cinematheque . Film Schedule . Pink Ribbons, Inc.

Film Details

Pink Ribbons, Inc.

Canada | 2011 | Léa Pool

Pink Ribbons, Inc.

This angry film argues that the grassroots movement to cure breast cancer has been co-opted by large philanthropic organizations geared primarily toward marketing pink paraphernalia and promoting feel-good walks and races, as well as by corporations whose products may be contributing to the spread of the disease. Contending that pharmaceutical solutions have taken precedence over prevention, the filmmakers also question how much of the money raised actually goes to cancer research. “Deserves to be seen.” –The NY Times.

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