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Blog . Eric Burton

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Know Your Client

10/03/16  |  Posted by Eric Burton  |  Posted in Digital Creativity

There really isn’t a right or wrong creative angle in terms of implementing a brand. But there’s a wrong way to portray a brand and its identity. Oftentimes, “the wrong way” happens in the beginning,...

Microsoft Updates Their "Bing" Logo

09/26/16  |  Posted by Eric Burton  |  Posted in Digital Creativity

For far too many, including renowned type designer, Erik Spiekermann, the logo Bing launched with back in 2009 was a total design nightmare. And I agree one hundred-ten percent. Now I know the word “bad”...

Finding Intent in Poster Design

09/19/16  |  Posted by Eric Burton  |  Posted in Digital Creativity

As design is not just being a designer, I want to use this post to not give pointers on poster design, but to speak on how “meaning” changes our perception in design. We can all...

Disruptive Marketing

09/12/16  |  Posted by Eric Burton  |  Posted in Digital Creativity

A company’s placement in the market is often affected by hundreds of variables. From trend-spotting, to return on investment and brand perception, consumers are not always willing to snag the bait. That’s the reason why...

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