Story: Dec 17, 2014
Students animate, illustrate holiday greetings on behalf of ...
CIA Exhibition: Nov 07, 2014
Fall 2014 Exhibitions
Story: Nov 15, 2014
Students capture two of the top prizes in museum's surreal d...
CIA Exhibition: Jan 14, 2015
35th Annual Scholastic Art & Writing Exhibition
Social: about 8 hours ago via Facebook
Warm wishes to you this holiday season from the Cleveland Institute of Art! Artwork created by Animation majors Brienne Broyles ’16 and Maria Ursetti ’16. Rea...
Story: Nov 04, 2014
New CIA building taking shape; set for December completion
CIA Exhibition: Feb 13, 2015
69th Annual Student Independent Exhibition
Story: Nov 03, 2014
New Uptown Residence Hall featured in CIA video
Advertising + Consumer Culture
Course No. ACD 448 Credits: 3.0
Faculty Rita Goodman
This course will examine advertisements in the print media with respect to various elements, including: economic and social class; race; ethnic identity; age; gender; and sexuality. The course begins with an introduction to the method of analysis called semiotics, the techniques of which will be used to determine how advertisements convey their messages and how they address themselves to particular consumers. In addition to the elements outlined above, we will discuss several recent controversial issues. While this course will not center on a history of advertising, it will treat the historical place of print advertising in a capitalist consumer culture. Interventionist tactics by various artists that attempt to subvert the economic and ideological function of ads will also be examined. Visual Culture Emphasis course.
Dan Tranberg has published more than 750 articles on art and has exhibited his paintings in more that 40 exhib...more
While at CIA, you'll learn from the masters through our rigorous, world-class curriculum and connect with working professionals to begin your career.