share this

Share This Search
Painting
View full story casey.jpg

Story: Oct 20, 2014

CIA grad transforms Corvette into canvas on wheels

View details Unruly Engagements Conference

Events: Nov 06, 2014 @ Cleveland Institute of Art in Cleveland, OH

Unruly Engagements Conference

View full story charlesmayerfinal1228.jpg

Story: Oct 16, 2014

Commitment to CIA runs deep for Charles Mayer '64

View details Opening Reception Community Works: Artist as Social Agent

CIA Exhibition: Nov 07, 2014

Opening Reception Community Works: Artist as Social Agent

View Link

Social: 3 days ago via Facebook

CIA and The Euclid Tavern go way, way back. Countless alumni, including renowned rock poster artist Derek Hess 88, have happy memories of good times and great ...

View full story dormdeckyoga.jpg

Story: Aug 27, 2014

New residence hall welcomes first-year students in comfort, ...

View details Fall 2014 Open House

Events: Nov 15, 2014

Fall 2014 Open House

View full story liberal-artscma.jpg

Story: Aug 18, 2014

CIA again named to "Best in the Midwest" list

Academics . Painting . Courses

Painting Courses

Advertising + Consumer Culture

Course No. ACD 448  Credits: 3.0
Faculty Rita Goodman

This course will examine advertisements in the print media with respect to various elements, including: economic and social class; race; ethnic identity; age; gender; and sexuality. The course begins with an introduction to the method of analysis called semiotics, the techniques of which will be used to determine how advertisements convey their messages and how they address themselves to particular consumers. In addition to the elements outlined above, we will discuss several recent controversial issues. While this course will not center on a history of advertising, it will treat the historical place of print advertising in a capitalist consumer culture. Interventionist tactics by various artists that attempt to subvert the economic and ideological function of ads will also be examined. Visual Culture Emphasis course.

Meet Your Professors view all

Daniel Tranberg

Daniel Tranberg

Lecturer

Dan Tranberg has published more than 750 articles on art and has exhibited his paintings in more that 40 exhib...more

Cores + Connections

Our connections are your connections.

While at CIA, you'll learn from the masters through our rigorous, world-class curriculum and connect with working professionals to begin your career.

Read More

Community Works

Visiting artists, exhibitions, conference and symposia exploring socially engaged art.

Read More

Uptown Residence Hall

Check out the new student digs.

Read More

Cores + Connections

Learn more about CIA's proven method for academic and professional excellence.