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Painting
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Story: Dec 17, 2014

Students animate, illustrate holiday greetings on behalf of ...

View details Fall 2014 Exhibitions

CIA Exhibition: Nov 07, 2014

Fall 2014 Exhibitions

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Story: Nov 15, 2014

Students capture two of the top prizes in museum's surreal d...

View details 35th Annual Scholastic Art & Writing Exhibition

CIA Exhibition: Jan 14, 2015

35th Annual Scholastic Art & Writing Exhibition

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Social: about 8 hours ago via Facebook

Warm wishes to you this holiday season from the Cleveland Institute of Art! Artwork created by Animation majors Brienne Broyles 16 and Maria Ursetti 16. Rea...

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Story: Nov 04, 2014

New CIA building taking shape; set for December completion

View details 69th Annual Student Independent Exhibition

CIA Exhibition: Feb 13, 2015

69th Annual Student Independent Exhibition

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Story: Nov 03, 2014

New Uptown Residence Hall featured in CIA video

View details Spring 2015 Open House

Events: Mar 21, 2015

Spring 2015 Open House

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Story: Aug 18, 2014

CIA again named to "Best in the Midwest" list

Academics . Painting . Courses

Painting Courses

Advertising + Consumer Culture

Course No. ACD 448  Credits: 3.0
Faculty Rita Goodman

This course will examine advertisements in the print media with respect to various elements, including: economic and social class; race; ethnic identity; age; gender; and sexuality. The course begins with an introduction to the method of analysis called semiotics, the techniques of which will be used to determine how advertisements convey their messages and how they address themselves to particular consumers. In addition to the elements outlined above, we will discuss several recent controversial issues. While this course will not center on a history of advertising, it will treat the historical place of print advertising in a capitalist consumer culture. Interventionist tactics by various artists that attempt to subvert the economic and ideological function of ads will also be examined. Visual Culture Emphasis course.

Meet Your Professors view all

Daniel Tranberg

Daniel Tranberg

Lecturer

Dan Tranberg has published more than 750 articles on art and has exhibited his paintings in more that 40 exhib...more

Cores + Connections

Our connections are your connections.

While at CIA, you'll learn from the masters through our rigorous, world-class curriculum and connect with working professionals to begin your career.

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Community Works

Visiting artists, exhibitions, conference and symposia exploring socially engaged art.

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Uptown Residence Hall

Check out the new student digs.

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Cores + Connections

Creating. Connecting. Building better futures.