share this

Share This Search
Support CIA
View full story crop3ericalevin.jpg

Story: Nov 18, 2014

New film studies prof helps students appreciate film as art ...

View details Fall 2014 Exhibitions

CIA Exhibition: Nov 07, 2014

Fall 2014 Exhibitions

View full story madesurrealvictoriabest4041.jpg

Story: Nov 15, 2014

Students capture two of the top prizes in museum's surreal d...

View details 100 Show and Sale 2014

CIA Exhibition: Nov 21, 2014 @ The Wine Spot in Cleveland Heights, OH

100 Show and Sale 2014

View Link

Social: about 22 hours ago via Facebook

Join us tomorrow, Nov. 21, 6-9pm, at Art Spot for some great art and a chance to support Cleveland Institute of Art students! Works of art by CIA faculty, stude...

View full story dsc92052.jpg

Story: Nov 04, 2014

New CIA building taking shape; set for December completion

View details Student Holiday Craft Sale

Events: Dec 05, 2014

Student Holiday Craft Sale

View full story unknown.png

Story: Nov 03, 2014

New Uptown Residence Hall featured in CIA video

Academics . Liberal Arts . Courses

Liberal Arts Courses

Advertising + Consumer Culture

Course No. ACD 448  Credits: 3.0
Faculty Rita Goodman

This course will examine advertisements in the print media with respect to various elements, including: economic and social class; race; ethnic identity; age; gender; and sexuality. The course begins with an introduction to the method of analysis called semiotics, the techniques of which will be used to determine how advertisements convey their messages and how they address themselves to particular consumers. In addition to the elements outlined above, we will discuss several recent controversial issues. While this course will not center on a history of advertising, it will treat the historical place of print advertising in a capitalist consumer culture. Interventionist tactics by various artists that attempt to subvert the economic and ideological function of ads will also be examined. Visual Culture Emphasis course.

Meet Your Professors view all

David Hart

David Hart

Associate Professor of Art History, Liberal Arts Department

Dr. Hart is an Associate Professor of Art History in the Liberal Arts Department at the Cleveland Institute of...more

Cores + Connections

Our connections are your connections.

While at CIA, you'll learn from the masters through our rigorous, world-class curriculum and connect with working professionals to begin your career.

Read More

Community Works

Visiting artists, exhibitions, conference and symposia exploring socially engaged art.

Read More

Uptown Residence Hall

Check out the new student digs.

Read More

Cores + Connections

Creating. Connecting. Building better futures.