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Jul 23, 2014

Professor's productive year saw exhibitions, acquisitions, residencies, travel, and press

View details 2014 Student Summer Show

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May 19, 2014

2014 Student Summer Show

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Jul 22, 2014

CIA grad's iconic monument to be rededicated

View details 60 Looney Tunes cartoons coming to the Cinematheque

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Jul 05, 2014

60 Looney Tunes cartoons coming to the Cinematheque

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about 16 hours ago via Facebook

Assistant Professor Jimmy Kuehnle recently performed a test run of his giant inflatable sculpture, which will soon be installed in the Crystal Bridges Museum of American Art in the exhibition “State of the Art: Discovering American Art Now,” in CIA’s parking lot. Read more in this article from The Plain Dealer.

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Jul 22, 2014

Thursday night concert series rocks CIA's neighborhood

View details 2014 Faculty Exhibition Opening Reception

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Aug 28, 2014

2014 Faculty Exhibition Opening Reception

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Jun 25, 2014

Cuyahoga County unveils county seal designed by CIA student

View details 2014 Faculty Exhibition

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Aug 28, 2014

2014 Faculty Exhibition

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Jul 28, 2014

Brasslands (2013) trailer

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Aug 20, 2013

CIA named one of the "Best in the Midwest"

View details Fall 2014 Open House

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Nov 15, 2014

Fall 2014 Open House

Academics . Liberal Arts . Courses

Liberal Arts Courses

Advertising + Consumer Culture

Course No. ACD448  Credits: 3.0
Faculty Rita Goodman

This course will examine advertisements in the print media with respect to various elements, including: economic and social class; race; ethnic identity; age; gender; and sexuality. The course begins with an introduction to the method of analysis called semiotics, the techniques of which will be used to determine how advertisements convey their messages and how they address themselves to particular consumers. In addition to the elements outlined above, we will discuss several recent controversial issues. While this course will not center on a history of advertising, it will treat the historical place of print advertising in a capitalist consumer culture. Interventionist tactics by various artists that attempt to subvert the economic and ideological function of ads will also be examined. Visual Culture Emphasis course.

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Joyce Kessler

Joyce Kessler

Associate Professor of Literature

Dr. Joyce Kessler is Associate Professor of Literature at the Cleveland Institute of Art. She earned her Ph.D....more

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