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Story: Oct 21, 2014

Senior curates exhibition of current students, recent grads ...

View details Adam Markanovic: No Body to Love

CIA Exhibition: Oct 17, 2014

Adam Markanovic: No Body to Love

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Story: Oct 20, 2014

CIA grad transforms Corvette into canvas on wheels

View details Lunch On Fridays: Word!

Events: Oct 31, 2014

Lunch On Fridays: Word!

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Social: about 18 hours ago via Facebook

Tomorrow, put on your best costume and join us for Lunch On Fridays, CIA's free lunchtime lecture series. In this edition, authors and artists will present the ...

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Story: Sep 22, 2014

Television and film writer teaching narrative writing at CIA

View details Unruly Engagements Conference

Events: Nov 06, 2014 @ Cleveland Institute of Art in Cleveland, OH

Unruly Engagements Conference

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Story: Aug 27, 2014

New residence hall welcomes first-year students in comfort, ...

View details Opening Reception Community Works: Artist as Social Agent

CIA Exhibition: Nov 07, 2014

Opening Reception Community Works: Artist as Social Agent

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Story: Aug 18, 2014

CIA again named to "Best in the Midwest" list

Academics . Liberal Arts . Courses

Liberal Arts Courses

Advertising + Consumer Culture

Course No. ACD 448  Credits: 3.0
Faculty Rita Goodman

This course will examine advertisements in the print media with respect to various elements, including: economic and social class; race; ethnic identity; age; gender; and sexuality. The course begins with an introduction to the method of analysis called semiotics, the techniques of which will be used to determine how advertisements convey their messages and how they address themselves to particular consumers. In addition to the elements outlined above, we will discuss several recent controversial issues. While this course will not center on a history of advertising, it will treat the historical place of print advertising in a capitalist consumer culture. Interventionist tactics by various artists that attempt to subvert the economic and ideological function of ads will also be examined. Visual Culture Emphasis course.

Meet Your Professors view all

Olatubosun Ogunsanwo

Olatubosun Ogunsanwo

Professor of Comparative Literature

The Ohio State University, College of Humanities, Visiting Scholar, Jan 1991 - June 1995 Olatubosun's researc...more

Cores + Connections

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Community Works

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Cores + Connections

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