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Story: Mar 03, 2015

Ceramics designers learned skills, gained confidence at CIA

View details 69th Annual Student Independent Exhibition

CIA Exhibition: Feb 13, 2015

69th Annual Student Independent Exhibition

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Story: Feb 18, 2015

CIA students create appealing designs for co-working space

View details CIA Financial Aid Nights

Events: Feb 24, 2015

CIA Financial Aid Nights

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The Health-Tech Corridor turned to CIA’s Interior Architecture students to create designs that would transform a vacant factory floor into an inviting and highl...

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Story: Jan 09, 2015

Time-lapse video shows completion of major construction on n...

View details Photography + Video Exhibition Closing Reception

Events: Mar 06, 2015 @ 78th Street Studios in Cleveland, Ohio

Photography + Video Exhibition Closing Reception

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Story: Nov 03, 2014

CIA video shows off new Uptown Residence Hall

View details Spring 2015 Open House

Events: Mar 21, 2015

Spring 2015 Open House

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Story: Aug 18, 2014

CIA again named to "Best in the Midwest" list

Academics . Liberal Arts . Courses

Liberal Arts Courses

Advertising + Consumer Culture

Course No. ACD 448  Credits: 3.0
Faculty Rita Goodman

This course will examine advertisements in the print media with respect to various elements, including: economic and social class; race; ethnic identity; age; gender; and sexuality. The course begins with an introduction to the method of analysis called semiotics, the techniques of which will be used to determine how advertisements convey their messages and how they address themselves to particular consumers. In addition to the elements outlined above, we will discuss several recent controversial issues. While this course will not center on a history of advertising, it will treat the historical place of print advertising in a capitalist consumer culture. Interventionist tactics by various artists that attempt to subvert the economic and ideological function of ads will also be examined. Visual Culture Emphasis course.

Meet Your Professors view all

Joyce Kessler

Joyce Kessler

Associate Professor of Literature

Dr. Joyce Kessler is Associate Professor of Literature at the Cleveland Institute of Art. She earned her Ph.D....more

Cores + Connections

Our connections are your connections.

While at CIA, you'll learn from the masters through our rigorous, world-class curriculum and connect with working professionals to begin your career.

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Community Works

Visiting artists, exhibitions, conference and symposia exploring socially engaged art.

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SPECTRUM CIA 2015

Save the date. Four celebration events.

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Cores + Connections

Creating. Connecting. Building better futures.