Marketing + Design
Course No. IND 375 Credits: 3.0
Faculty Carla Jean Blackman
This course exposes students to the relationship between design and marketing, specifically addressing social/ethical responsibility, research, strategic marketing, branding, distribution, advertising and pricing. Each class will include lectures and exercises, and will be supplemented with assigned readings and regular performance opportunities. Individuals will be required to develop a marketing plan for a product created in the Industrial Design studio. Offered junior fall.
CIA Industrial Design grad Andrew Schad '13 already has a job at Chrysler, but the product he invented as a student, along with two CWRU engineering majors, is making a splash and attracting investors.
Associate Professor/Chair of Industrial Design
Dan is a designer, educator and entrepreneur. He consults in the area of industrial design, design strategy an...more
While at CIA, you'll learn from the masters through our rigorous, world-class curriculum and connect with working professionals to begin your career.