Marketing + Design
Course No. IND 375 Credits: 3.0
Faculty Carla Jean Blackman
This course exposes students to the relationship between design and marketing, specifically addressing social/ethical responsibility, research, strategic marketing, branding, distribution, advertising and pricing. Each class will include lectures and exercises, and will be supplemented with assigned readings and regular performance opportunities. Individuals will be required to develop a marketing plan for a product created in the Industrial Design studio. Offered junior fall.
Scott Colosimo '04, the CIA Industrial Design grad who's established his own motorcycle company, Cleveland CycleWerks, has taken the first step toward moving production of his bikes to Cleveland.
Associate Professor - Industrial Design
Profile: Doug Paige has been both a practicing design professional and educator with a focus on design proces...more
While at CIA, you'll learn from the masters through our rigorous, world-class curriculum and connect with working professionals to begin your career.