Academics . Industrial Design . Courses
Marketing + Design
Course No. IND 375 Credits: 3.0
This course exposes students to the relationship between design and marketing, specifically addressing social/ethical responsibility, research, strategic marketing, branding, distribution, advertising and pricing. Each class will include lectures and exercises, and will be supplemented with assigned readings and regular performance opportunities. Individuals will be required to develop a marketing plan for a product created in the Industrial Design studio.
Jason Tilk
Professor of Practice
Jason Tilk is a passionately creative, multi-talented, educator, designer, and leader listed as inventor on 66...more
While at CIA, you'll learn from the masters through our rigorous, world-class curriculum and connect with working professionals to begin your career.