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Industrial Design

Academics . Industrial Design . Courses

Industrial Design Courses

Marketing + Design

Course No. IND 375  Credits: 3.0
Faculty Carla Jean Blackman

This course exposes students to the relationship between design and marketing, specifically addressing social/ethical responsibility, research, strategic marketing, branding, distribution, advertising and pricing. Each class will include lectures and exercises, and will be supplemented with assigned readings and regular performance opportunities. Individuals will be required to develop a marketing plan for a product created in the Industrial Design studio. Offered junior fall.

Meet Your Faculty view all

Douglas Paige adirondack-a1.jpgadirondack-c1.jpg

Douglas Paige

Associate Professor - Industrial Design

Profile: Doug Paige has been both a practicing design professional and educator with a focus on design proces...more

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