Story: Nov 24, 2014
Artist-in-residence Chi-Yu Liao appreciates CIA reception
CIA Exhibition: Nov 07, 2014
Fall 2014 Exhibitions
Story: Nov 15, 2014
Students capture two of the top prizes in museum's surreal d...
Events: Dec 01, 2014
The Art of Designing Everything
Social: about 3 hours ago via Facebook
Holiday shoppers: skip the lines today and hold out for CIA’s annual student holiday sale, Dec. 5-7. Here, you can purchase one-of-a-kind gifts, including ceram...
Story: Nov 04, 2014
New CIA building taking shape; set for December completion
Advertising + Consumer Culture
Course No. ACD 448 Credits: 3.0
Faculty Rita Goodman
This course will examine advertisements in the print media with respect to various elements, including: economic and social class; race; ethnic identity; age; gender; and sexuality. The course begins with an introduction to the method of analysis called semiotics, the techniques of which will be used to determine how advertisements convey their messages and how they address themselves to particular consumers. In addition to the elements outlined above, we will discuss several recent controversial issues. While this course will not center on a history of advertising, it will treat the historical place of print advertising in a capitalist consumer culture. Interventionist tactics by various artists that attempt to subvert the economic and ideological function of ads will also be examined. Visual Culture Emphasis course.
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Gretchen Goss's work has been supported by Ohio Arts Council Individual Artists Grants, and is shown in exhibi...more
While at CIA, you'll learn from the masters through our rigorous, world-class curriculum and connect with working professionals to begin your career.