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Story: Sep 22, 2014

Television and film writer teaching narrative writing at CIA

View details 2014 Faculty Exhibition

CIA Exhibition: Aug 28, 2014

2014 Faculty Exhibition

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Story: Sep 10, 2014

Painting chair curates exhibition exploring art, materials

View details Mizoguchi's Greatest Decade

Events: Sep 06, 2014

Mizoguchi's Greatest Decade

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Social: 55 minutes ago via Facebook

"The great picnic," the latest installation by CIA grad Mark Reigelman '06, is featured in designboom magazine. Read the article below.

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Story: Sep 02, 2014

CIA ingenuity will be on display at arts and technology fest...

View details Lunch On Fridays: GM Design

Events: Sep 26, 2014

Lunch On Fridays: GM Design

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Story: Aug 27, 2014

New residence hall welcomes first-year students in comfort, ...

View details Filmmaker and author John Waters to present one-man show

Events: Sep 27, 2014

Filmmaker and author John Waters to present one-man show

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Blog: Sep 22, 2014

Make My Mandala

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Story: Aug 18, 2014

CIA again named to "Best in the Midwest" list

View details A Creative Life featuring Paul Yanko

Events: Oct 18, 2014 @ William Busta Gallery in Cleveland, OH

A Creative Life featuring Paul Yanko

Academics . Foundation . Courses

Foundation Courses

Advertising + Consumer Culture

Course No. ACD 448  Credits: 3.0
Faculty Rita Goodman

This course will examine advertisements in the print media with respect to various elements, including: economic and social class; race; ethnic identity; age; gender; and sexuality. The course begins with an introduction to the method of analysis called semiotics, the techniques of which will be used to determine how advertisements convey their messages and how they address themselves to particular consumers. In addition to the elements outlined above, we will discuss several recent controversial issues. While this course will not center on a history of advertising, it will treat the historical place of print advertising in a capitalist consumer culture. Interventionist tactics by various artists that attempt to subvert the economic and ideological function of ads will also be examined. Visual Culture Emphasis course.

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Meet Your Professors view all

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Scott Ligon

Associate Professor

Scott Ligon is an award-winning digital artist and filmmaker. He is the coordinator for the digital foundati...more

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