Story: Nov 18, 2014
New film studies prof helps students appreciate film as art ...
CIA Exhibition: Nov 07, 2014
Fall 2014 Exhibitions
Story: Nov 15, 2014
Students capture two of the top prizes in museum's surreal d...
Events: Nov 21, 2014
Lunch On Fridays: Michael Polk + Amber Esner
Social: about 20 hours ago via Facebook
Join us tomorrow, Nov. 21, 6-9pm, at Art Spot for some great art and a chance to support Cleveland Institute of Art students! Works of art by CIA faculty, stude...
Story: Nov 04, 2014
New CIA building taking shape; set for December completion
CIA Exhibition: Nov 21, 2014 @ The Wine Spot in Cleveland Heights, OH
100 Show and Sale 2014
Story: Nov 03, 2014
New Uptown Residence Hall featured in CIA video
Course No. ACD447.1 Credits: 3.0
Faculty Rita Goodman
This course will examine advertisements in the print media with respect to various elements, including: economic and social class; race; ethnic identity; age; gender; and sexuality. The course begins with an introduction to the method of analysis called semiotics, the techniques of which will be used to determine how advertisements convey their messages and how they address themselves to particular consumers. In addition to the elements outlined above, we will discuss several recent controversial issues. While this course will not center on a history of advertising, it will treat the historical place of print advertising in capitalist consumer culture. Interventionist tactics by various artists that attempt to subvert the economic and ideological function of ads will also be examined. Visual Culture Emphasis course. 3 credits.
Take a look at our current course catalog!
Assistant Director of Continuing Education + Community Outreach
While at CIA, you'll learn from the masters through our rigorous, world-class curriculum and connect with working professionals to begin your career.