Story: Dec 22, 2014
Grad is sculptor behind Disney's Big Hero 6
CIA Exhibition: Jan 14, 2015
35th Annual Scholastic Art & Writing Exhibition
Story: Dec 17, 2014
Students animate, illustrate holiday greetings on behalf of ...
CIA Exhibition: Feb 13, 2015
69th Annual Student Independent Exhibition
Social: 5 days ago via Facebook
Complete your application to the Cleveland Institute of Art by January 15 to ensure consideration for all scholarships and grants offered by CIA. For more infor...
Story: Nov 04, 2014
New CIA building taking shape; set for December completion
Events: Mar 21, 2015
Spring 2015 Open House
Story: Nov 03, 2014
New Uptown Residence Hall featured in CIA video
Course No. ACD447.1 Credits: 3.0
Faculty Rita Goodman
This course will examine advertisements in the print media with respect to various elements, including: economic and social class; race; ethnic identity; age; gender; and sexuality. The course begins with an introduction to the method of analysis called semiotics, the techniques of which will be used to determine how advertisements convey their messages and how they address themselves to particular consumers. In addition to the elements outlined above, we will discuss several recent controversial issues. While this course will not center on a history of advertising, it will treat the historical place of print advertising in capitalist consumer culture. Interventionist tactics by various artists that attempt to subvert the economic and ideological function of ads will also be examined. Visual Culture Emphasis course. 3 credits.
Watch current students discuss their portfolios and how they have evolved over their career at CIA.
Assistant Director of Admissions
Pita is an advocate and native to this region, and she has been immersed in the Cleveland art scene since chil...more
While at CIA, you'll learn from the masters through our rigorous, world-class curriculum and connect with working professionals to begin your career.