Story: Sep 11, 2014
Two CIA grads commissioned for CWRU public art works
CIA Exhibition: Aug 28, 2014
2014 Faculty Exhibition
Story: Sep 10, 2014
Painting chair curates exhibition exploring art, materials
Events: Sep 06, 2014
Mizoguchi's Greatest Decade
Social: about 16 hours ago via Facebook
What's the best way to learn about the Cleveland Institute of Art? Take a tour of our campus, which is located in the heart of University Circle. More info. her...
Story: Sep 02, 2014
CIA ingenuity will be on display at arts and technology fest...
Events: Sep 19, 2014
Lunch On Fridays: Marc Petrovic
Story: Aug 27, 2014
New residence hall welcomes first-year students in comfort, ...
Events: Sep 27, 2014
Filmmaker and author John Waters to present one-man show
Blog: Sep 17, 2014
9/18-21: Polyester, Ivory Tower, Policeman & more!
Advertising + Consumer Culture
Course No. ACD 448 Credits: 3.0
Faculty Rita Goodman
This course will examine advertisements in the print media with respect to various elements, including: economic and social class; race; ethnic identity; age; gender; and sexuality. The course begins with an introduction to the method of analysis called semiotics, the techniques of which will be used to determine how advertisements convey their messages and how they address themselves to particular consumers. In addition to the elements outlined above, we will discuss several recent controversial issues. While this course will not center on a history of advertising, it will treat the historical place of print advertising in a capitalist consumer culture. Interventionist tactics by various artists that attempt to subvert the economic and ideological function of ads will also be examined. Visual Culture Emphasis course.
Watch current students discuss their portfolios and how they have evolved over their career at CIA.
Originally a Detroit native, Cleveland has become Thea’s new home after receiving a Bachelors of Art fro...more
While at CIA, you'll learn from the masters through our rigorous, world-class curriculum and connect with working professionals to begin your career.
Visiting artists, exhibitions, conference and symposia exploring socially engaged art.
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Cores + Connections
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