Story: Oct 21, 2014
Senior curates exhibition of current students, recent grads ...
CIA Exhibition: Oct 17, 2014
Adam Markanovic: No Body to Love
Story: Oct 20, 2014
CIA grad transforms Corvette into canvas on wheels
Events: Oct 31, 2014
Lunch On Fridays: Word!
Social: about 20 hours ago via Facebook
Cleveland Institute of Artís Career Center helps students prepare for careers, especially by helping them secure challenging and fulfilling internships. For thi...
Story: Sep 22, 2014
Television and film writer teaching narrative writing at CIA
Events: Nov 06, 2014 @ Cleveland Institute of Art in Cleveland, OH
Unruly Engagements Conference
Story: Aug 27, 2014
New residence hall welcomes first-year students in comfort, ...
Advertising + Consumer Culture
Course No. ACD 448 Credits: 3.0
Faculty Rita Goodman
This course will examine advertisements in the print media with respect to various elements, including: economic and social class; race; ethnic identity; age; gender; and sexuality. The course begins with an introduction to the method of analysis called semiotics, the techniques of which will be used to determine how advertisements convey their messages and how they address themselves to particular consumers. In addition to the elements outlined above, we will discuss several recent controversial issues. While this course will not center on a history of advertising, it will treat the historical place of print advertising in a capitalist consumer culture. Interventionist tactics by various artists that attempt to subvert the economic and ideological function of ads will also be examined. Visual Culture Emphasis course.
Read more about how CIA can help prepare you for a creative life, and learn about our alumni.
Assistant Director of Admissions
Pita is an advocate and native to this region, and she has been immersed in the Cleveland art scene since chil...more
While at CIA, you'll learn from the masters through our rigorous, world-class curriculum and connect with working professionals to begin your career.