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Student Life
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Story: Oct 21, 2014

Senior curates exhibition of current students, recent grads ...

View details Adam Markanovic: No Body to Love

CIA Exhibition: Oct 17, 2014

Adam Markanovic: No Body to Love

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Story: Oct 20, 2014

CIA grad transforms Corvette into canvas on wheels

View details Lunch On Fridays: Word!

Events: Oct 31, 2014

Lunch On Fridays: Word!

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Social: about 20 hours ago via Facebook

Cleveland Institute of Artís Career Center helps students prepare for careers, especially by helping them secure challenging and fulfilling internships. For thi...

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Story: Sep 22, 2014

Television and film writer teaching narrative writing at CIA

View details Unruly Engagements Conference

Events: Nov 06, 2014 @ Cleveland Institute of Art in Cleveland, OH

Unruly Engagements Conference

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Story: Aug 27, 2014

New residence hall welcomes first-year students in comfort, ...

View details Opening Reception Community Works: Artist as Social Agent

CIA Exhibition: Nov 07, 2014

Opening Reception Community Works: Artist as Social Agent

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Story: Aug 18, 2014

CIA again named to "Best in the Midwest" list

Academics . Admissions . Courses

Admissions Courses

Advertising + Consumer Culture

Course No. ACD 448  Credits: 3.0
Faculty Rita Goodman

This course will examine advertisements in the print media with respect to various elements, including: economic and social class; race; ethnic identity; age; gender; and sexuality. The course begins with an introduction to the method of analysis called semiotics, the techniques of which will be used to determine how advertisements convey their messages and how they address themselves to particular consumers. In addition to the elements outlined above, we will discuss several recent controversial issues. While this course will not center on a history of advertising, it will treat the historical place of print advertising in a capitalist consumer culture. Interventionist tactics by various artists that attempt to subvert the economic and ideological function of ads will also be examined. Visual Culture Emphasis course.

Put Your Creativity to Work

Put Your Creativity to Work

Read more about how CIA can help prepare you for a creative life, and learn about our alumni.

Meet Your Professors view all

Pita Brooks

Pita Brooks

Assistant Director of Admissions

Pita is an advocate and native to this region, and she has been immersed in the Cleveland art scene since chil...more

Cores + Connections

Our connections are your connections.

While at CIA, you'll learn from the masters through our rigorous, world-class curriculum and connect with working professionals to begin your career.

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Community Works

Visiting artists, exhibitions, conference and symposia exploring socially engaged art.

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Uptown Residence Hall

Check out the new student digs.

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Cores + Connections

Learn more about CIA's proven method for academic and professional excellence.